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Small and medium enterprises (SMEs) contribute significantly to a nation’s development. Small, though they may be, SMEs are powerhouses of entrepreneurism and are the seeds of future global brands. Hence, it is important to recognize strong SMEs that have the potential to become global brands and give them the push to achieve their vision. This is in line with the objective of the APBF to discover SMEs and nurture them into winning brands so that they can compete effectively in the local and international markets.